Illustration system

The design team didn’t have a cohesive approach to illustrations, and I was tasked with defining an illustrative style that’ll be maintainable and consistent with the brand’s values of diversity and inclusiveness.​
To this end, I created an array of highly editable objects and puppet-like characters, which everyone in the team can pose and customize to easily compose creative and expressive illustrations.​ The project included a guidelines document, that breaks down the visual and thematic principals of the brand’s illustrative style.